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Exploring Cross-Cultural Variations of Amazon User Experience: A Global Perspective

With UX research methods

Cultural aspects

Resource availability
 
Country rules and regulations

Affinity mapping and synthesis of all data points

Shopping Experience Comparing with an App from Home Country

Inquired about specific features or functionalities preferred in international apps compared to local ones

Analyzed the shopping tasks and user experiences on both apps, including task analysis and comparisons between

 

Delivery Experience

Explored differences in the delivery experience between the USA and the participant's home country.

Invited suggestions for improvements in local shopping apps based on experiences with international apps and vice versa.

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