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Exploring Cross-Cultural Variations of Amazon User Experience: A Global Perspective
With UX research methods



Cultural aspects
Resource availability
Country rules and regulations

Affinity mapping and synthesis of all data points
Shopping Experience Comparing with an App from Home Country
Inquired about specific features or functionalities preferred in international apps compared to local ones
Analyzed the shopping tasks and user experiences on both apps, including task analysis and comparisons between
Delivery Experience
Explored differences in the delivery experience between the USA and the participant's home country.
Invited suggestions for improvements in local shopping apps based on experiences with international apps and vice versa.

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